Are you a business owner looking to create a professional Facebook page? Or maybe you already have a page, but you’re not sure how to make it great. Either way, we’ve got you covered.
We’re going to look at how to make a great business page on Facebook. We’ll look at how to make a business Facebook page, how to make a Facebook page look professional & how to grow a business page on Facebook.
How to make a great business page on Facebook
Creating a great business page on Facebook is essential if you want to use the platform to its full potential. After all, with over 2 billion active users, there’s a lot of potential for reach and engagement.
Facebook business pages are a great way to connect with customers and promote your brand. However, they are different from private profiles in several key ways. For one, business pages are public, which means anyone can see them. Additionally, business pages have more features and tools designed to help businesses promote themselves and interact with customers.
The benefits of a Facebook Business Page
If you’re running a business, having a Facebook business page is a must. Not only does it give you a professional platform to promote your products and services, but it also comes with a host of other benefits. Here are just a few of the advantages of having a Facebook business page:
- Increased brand awareness: A business page can help to increase brand awareness and reach more people with your marketing messages.
- Improved customer service: A business page makes it easy for customers to get in touch with you and ask questions or give feedback.
- Boosted SEO: A Facebook business page can help to improve your website’s SEO by increasing social signals.
- More leads and sales: With the right strategy, a business page can help you to generate more leads and sales for your business.
- Insights: There’s a ton of useful data hidden away in Facebook Insights. If you know how to track and target your customers, you can use this data to your advantage.
- Advertising: Targeted promoted posts are a great way to reach your target audience. And with Facebook’s world-class targeting capabilities, you can be sure you’re reaching the people who matter most to your business.
So, how do you make a great business page on Facebook? Let’s take a look.
How to make a business Facebook page
The first step is to create your page. You can do this by going to facebook.com/pages/create. Here, you’ll be able to select the type of page that you want to create. For businesses, we recommend selecting ‘Local Business or Place’.
Once you’ve selected the type of page that you want to create, you’ll be asked to enter some basic information about your business. This includes your business name, category, address and phone number. It’s important that you enter this information accurately as it will be used to help people find your page in search engines like Google and Bing.
After you’ve entered the basic information about your business, it’s time to learn how to make a great business page on Facebook by creating content for your page.
Facebook profile picture
When it comes to your profile picture, you want to use an image that is relevant to your business and that will make your page look professional. A good rule of thumb is to use your company logo. If you don’t have a company logo, you can use a high-quality headshot of yourself or another team member.
The ideal size for a Facebook profile picture is 400 x 400 pixels.
Facebook cover photo
Your cover photo should be something that represents your business and makes people want to learn more about what you do. A good tip is to use a cover photo that includes both text and images. This will help you to tell people what your business does at a glance.
When it comes to the size of your cover photo, Facebook recommends that you use an image that is at least 820 x 312 pixels. This will ensure that your image looks sharp on both desktop and mobile devices.
How to make a great business Facebook page description
The next step is to add a description for your business page. This is where you can really sell your business and tell people what you do and why they should care. When writing your description, we recommend keeping it short, sweet and to the point. We also recommend including keywords that people might use when searching for a business like yours on Facebook.
How to make a Facebook page look professional
Now that you know how to create a business page on Facebook, let’s take a look at how you can make it look professional.
Add a call-to-action button
A call-to-action (CTA) button is a great way to encourage people to take action on your page. For example, if you want people to book a consultation with you, you could add a ‘Book Now’ CTA button to your page.
To add a CTA button to your page, go to your Page Settings and click ‘Edit Page Info’. Here, scroll down to the ‘Call To Action’ section and click ‘Create Button’. You’ll then be able to select the type of CTA button that you want to add.
Choose the right images
Images are an important part of making your business page look professional. After all, they say that a picture is worth a thousand words! When selecting images for your business page, we recommend using high-quality images that are relevant to your business.
For example, if you sell products, consider adding product photos.
Give advice to your followers
One way to make your business page look professional is by giving advice to your followers. This shows that you are an expert in your field and that you are passionate about helping people. If you’re not sure what sort of advice to give, consider writing blog posts or creating videos on topics that your target audience would be interested in.
Make use of videos
Looking to show your customers what you’re all about? Videos are the perfect way to do it! You can give them a behind-the-scenes look at your business or show off products in detail. No matter what you want to say, videos are a great way to get your message across.
Respond to comments on your page
Another way to make your business page look professional is by responding to comments quickly and efficiently. This shows that you care about your customers and their experience with your business. The sooner you can respond to a comment, the better!
How to grow a business page on Facebook
Now that you’ve learnt how to make a great business page on Facebook, it’s time to focus on growing your following and getting more likes. There are many ways to do this, but we’re going to look at some of the most effective methods. By following these tips, you’ll be well on your way to building a thriving community around your business page.
Post when your customers are most active
How often you post to Facebook is important, but so is when you post. If you don’t post frequently enough, you won’t look as reliable or authentic. After all, how much faith do you put in a brand that hasn’t updated its Facebook Page in months? But if you post too often, people might get sick of having their feeds flooded with your content.
By creating a schedule for when you share particular posts, you can make sure your content is timely and relevant. You can also use analytics from Facebook Insights to see what times and days are most popular for your Page, and adjust your posting frequency and strategy accordingly.
Facebook’s built-in scheduler for posts makes it easier to schedule your posts at specific times for the next week or month. This way, you can ensure that your posts are timely and relevant, and that your audience sees them when they’re most active.
Pin important posts to the top of your page
One way to make sure your most important content is seen by your audience is to pin it to the top of your page. To do this, simply go to the post that you want to pin and click on the ‘Options’ menu (it looks like a little arrow). From here, select ‘Pin to Top of Page’.
The post will then stay at the top of your page for 7 days. After this, it will revert back to its original position.
Use Facebook ads
Facebook ads are a great way to reach new people who might be interested in your business. You can create an ad that targets a specific location, age group, or interests. This ensures that your ad is shown to people who are more likely to be interested in what you have to say.
To create a Facebook ad, go to your business page and click on the ‘Promote’ button. From here, you’ll be able to choose what type of ad you want to create and select your target audience. Once you’ve done this, simply follow the prompts and enter all the necessary information about your ad.
Run contests or competitions
Another great way to grow your business page is by running contests or competitions. This is a great way to engage your audience and get people talking about your brand. To run a contest, simply create a post on your page and include all the details about how to enter. Make sure you specify what the prize is and when the contest will end.
You can also use Facebook ads to promote your contest or competition. This ensures that more people see it and have the chance to enter.
Contests are a great way to get more likes and shares for your business page.
How to make a great business page on Facebook overview
Now that we’ve looked at how to make a great business Facebook page and some of the most effective ways on how to make a Facebook page look professional, let’s take a step back and look at the big picture. Here are some things to keep in mind as you work on how to grow a business page on Facebook:
Make sure your page is up-to-date and accurate. Make sure you post frequently As we mentioned before, it’s important to post frequently so that people know you’re active and reliable. Use Facebook ads as they are a great way to reach new people who might be interested in your business.