If you’re in the business of web design, you know that a website is never really “done.” It needs to be regularly updated and maintained, or it will quickly become outdated. But what about those times when a website needs a complete overhaul? How do you know when you need a new website? Here are 8 signs you need a new website for your business:
1. Your website is not mobile-friendly
In today’s world, more and more people are using their mobile devices to access the internet. In fact, according to Statista, over 55% of internet traffic is now coming from mobile devices. If your website is not designed to be responsive or mobile-friendly, then you’re missing out on a huge portion of potential visitors.
Not to mention, Google now considers mobile-friendliness as a ranking factor, so if your website is not optimized for mobile, you could be losing out on some valuable search engine traffic.
What it means for a website to be mobile-friendly
When a website is mobile-friendly, it means that it can be easily viewed and used on a mobile device. This includes everything from the layout of the site to the size of the text and buttons. A mobile-friendly site will have a design that is easy to navigate on a small screen and content that is easy to read without having to zoom in.
If your website is not mobile-friendly, there are a few things you can do to make it more user-friendly for those accessing it from a mobile device:
Use responsive design
A responsive design automatically adjusts the layout of your site based on the screen size of the device being used. This ensures that your site always looks its best, no matter what device someone is using to view it.
Use large font sizes
Small font sizes can be difficult to read on a small screen. When choosing fonts for your website, be sure to use ones that are large enough to be easily readable on all devices.
Use big buttons
Buttons that are too small can be difficult to press on a touchscreen phone or tablet. Make sure your buttons are big enough so that they can be easily pressed, even on smaller screens.
Why having a mobile-friendly website is important
- You could be missing out on potential customers
- It can positively impact your search engine rankings
- It makes your website easy to use on any device
2. Your website looks outdated
When was the last time you updated the design of your website? If it’s been a few years (or more), then chances are your website looks a bit dated and you need a new website. Just like fashion trends change over time, web design trends are always evolving. What was once considered “modern” can quickly become outdated.
The importance of having a website that looks modern
While an outdated website might not seem like a big deal, it can actually have a negative impact on your business. Here are a few ways an outdated website can reflect negatively on your business:
It makes your business look out-of-touch
If your website looks outdated, it gives visitors the impression that your business is also out-of-touch. In today’s fast-paced world, people want to do business with companies that are up-to-date and modern. An outdated website can make it seem like you’re not keeping up with the times.
It makes your business look unprofessional
A well-designed website shows that you’re professional and take pride in your work. On the other hand, an outdated or poorly designed website reflects poorly on your company and makes you look unprofessional.
3. You’re not getting any leads from your website
A big part of having a successful website is generating leads – after all, what’s the point of having a website if it’s not bringing in any new business? There are many factors that go into generating leads from a website, but if you’re not seeing any results, then it might be time for a change.
Sometimes all it takes is adding a simple lead capture form or CTA to start seeing an increase in leads. But if your entire site needs an overhaul, then you may need a new website.
Why your website isn’t generating leads
1. Your website is not optimised for search engines
2. You’re not using effective calls-to-action (CTAs)
3. There’s no clear value proposition
4. You’re not generating any leads from your blog
4. You’re not ranking high in search engines
If you’re not ranking high in search engines, then you’re missing out on potential website visitors. And if you’re not getting any organic traffic, then it might be time to re-evaluate your website and see what changes need to be made in order to improve your rankings.
There are a number of factors that go into ranking high in search engines, but if you’re not doing any on-page optimisation, then that’s definitely something to look into. Simply making some changes to your website’s title tags, meta descriptions, and header tags can make a big difference in your search engine rankings.
How to get better rankings in search engines
There are many factors that contribute to ranking high in search engines, but some of the most important ones are:
- Check your website’s title tags and meta descriptions
- Conduct keyword research to identify the right keywords to target
- Optimize your website’s content for those keywords
- Build links to your website to earn high-quality backlinks
- Monitor your search engine rankings over time
5. Your website is slow
A slow website is not only frustrating for visitors, but it can also hurt your search engine rankings. Google has stated that site speed is a ranking factor, so if your website is loading slowly, you could be losing out on some valuable traffic. There are many factors that contribute to a slow website, but oftentimes it has to do with the size of the images or the amount of code on the page.
If your website is loading slowly, then you might need a new website that’s more streamlined and easy to load.
5 Reasons why your website may be running slow
- Your website is not optimised for speed
- You have too many plugins or scripts running
- Your images are not compressed
- Your hosting provider is slow
- You have a lot of code on your pages
How website speed affects user experience
A website that loads quickly is important for two main reasons: user experience and search engine optimisation. A slow website can negatively affect both of these things, so it’s important to make sure that your site is as fast as possible.
A slow website can frustrate visitors and cause them to leave before they even have a chance to see what you have to offer. In fact, studies have shown that a 1 second delay in page load time can cause a 7% decrease in conversions. So if your website is loading slowly, you could be losing out on potential customers.
Search engine optimisation
Google has stated that site speed is a ranking factor, so if your website is loading slowly, you could be losing out on some valuable traffic. A slow website can also hurt your click-through rate (CTR) from organic search results, which can further impact your traffic levels.
6. You’re losing traffic
Are you noticing a decrease in traffic to your website? If so, then it might be time for a change. There are many factors that can cause a decline in website traffic, but if you’re not sure what the problem is, then a new website might be the answer. A new website can help attract new visitors and bring back old ones. Plus, it can also help you rank higher in search engines, which can lead to even more traffic.
Why traffic is dropping off
There are many reasons why traffic to a website can decline, but some of the most common ones are:
- Your website is not optimised for search engines
- You’re not targeting the right keywords
- Your website is not mobile-friendly
- Your content is not relevant or engaging
- You’re not promoting your website effectively
How to regain lost traffic
There are a few things you can do to regain lost traffic, such as:
- Optimise your website for search engines
- Create new and relevant content
- Promote your website on social media and other channels
7. Your website is difficult to navigate
If visitors to your website can’t find what they’re looking for, then they’re likely to leave and never come back. That’s why it’s important to have a well-designed website that’s easy to navigate.
If your website is difficult to use, then you may need a new website that’s more user-friendly.
Why website navigation is important
Your website’s navigation is important for two main reasons: user experience and search engine optimisation.
You want your website to be easy to use for your visitors. They need to find exactly what they’re looking for without searching through a ton of links to find it.
Search engine optimisation
Google uses the structure of your website’s navigation to help determine how your pages should be ranked in search results. So if your navigation is well-designed, it can help improve your SEO.
Tips for improving your website’s navigation
There are a few things you can do to improve your website’s navigation, such as:
Add a search bar
This will help visitors find what they’re looking for quickly and easily.
These help users understand their location on your site and make it easy to backtrack if they need to.
Use clear and descriptive link text
This will help visitors know where each link will take them.
8. Your competitor’s websites look better than yours
If you’re looking at your competitor’s websites and thinking that they look better than yours, then it might be time for a new design. A well-designed website can help you stand out from the competition and attract more visitors.
Your website is the first impression your customers get of your business, so it’s important to make sure that it’s up-to-date and reflects the quality of your products or services.
Why your website might not be up to par
There are a few reasons why your website might not be up to par, such as:
- Your website is outdated
- It’s not mobile-friendly
- Your design is unprofessional
- Your content is poorly written or irrelevant
How we can help if you need a new website
If any of these apply to you, then it might be time to consider getting a new website. A new website can help increase leads and sales for your business, so it’s definitely worth considering if you’re looking to grow your business. At Digital Doorstep we specialise in affordable small business websites and creating engaging user experiences. If you’re interested in getting a new website, then get an instant quote today.